Bruno Coelho
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About Bruno Coelho
Sales Business Coordinator
I am a business development professional, experienced in managing business sales and procurement operations, engaging mostly with international suppliers & customers, to improve share of business or negotiating end-to-end business deals. Having a strong background in financial controlling and supply chain roles in multinational companies, with diversified exposure to different industries namely, Financial Services, Consumer Goods, Pharmaceuticals and Energy. This broader experience enables me to also have a full business spectrum view, easily adaptable and results oriented.
I am highly effective in networking supply chain with finance, retail & customer marketing, being a facilitator when finding opportunities to boost business results. Having developed a strategic & integrated business view from having worked in vertically integrated value chains, I am capable of driving business growth across the supply chain through the harmonization of strategies between finance, procurement, pricing and customer service.
Experience
Company:
Siemens
Duration: Dec 01, 2020 to Jun 01, 2021 . 6 months
Description:
Revenue & profitability planning of both newly structured
contracts and contracts renewals of financial services agreed
between Siemens GBS Portugal and internal/external Siemens entities
Follow-up on contracts execution level and subsequent sales
reporting controlling to Finance team leader and headquarters
Negoatiate with Finance teams and CFOs from Siemens entities,
possible pricing synergies to find win-win situations ultimately leading
to sales performance improvement
Closed sales backlogs of over 1,5M€ and secured orders from internal
and external customers end-to-end, from bid phase to contract
execution of roughly 1M€
Networked with business managers in over 20 countries to best align
service contract terms setup with revenue recognition principles
Project focal point for business carve-out of two Siemens entities
Position: Sales Business Administrator
Duration: Dec 01, 2020 to Jun 01, 2021 . 6 months
Description:
Revenue & profitability planning of both newly structured
contracts and contracts renewals of financial services agreed
between Siemens GBS Portugal and internal/external Siemens entities
Follow-up on contracts execution level and subsequent sales
reporting controlling to Finance team leader and headquarters
Negoatiate with Finance teams and CFOs from Siemens entities,
possible pricing synergies to find win-win situations ultimately leading
to sales performance improvement
Closed sales backlogs of over 1,5M€ and secured orders from internal
and external customers end-to-end, from bid phase to contract
execution of roughly 1M€
Networked with business managers in over 20 countries to best align
service contract terms setup with revenue recognition principles
Project focal point for business carve-out of two Siemens entities
Company:
Pharmaceutical Group Azevedos
Duration: Feb 01, 2019 to Dec 01, 2020 . 1 year 10 months
Description:
Head of procurement for APIs, Excipients, Primary & Secondary
packaging materials and consumables needed to ensure the
industrial production of pharmaceutical products (both private labels
and subcontracting) - 40M€/yearly
Negotiating pricing, commercial terms and supply agreements with
suppliers, to fulfill own and subcontracted production from national
and international pharmaceuticals customers. Demand forecast
Actively promote and enhance business development to reach new
customers in new markets
Collaborate with Managing Directors in the definition of business
growth strategies
Empower procurement team with the right set of skills and tools to
excel in their performance. Implement a performance evaluation
system, development plan and best practices
Position: Procurement Manager
Duration: Feb 01, 2019 to Dec 01, 2020 . 1 year 10 months
Description:
Head of procurement for APIs, Excipients, Primary & Secondary
packaging materials and consumables needed to ensure the
industrial production of pharmaceutical products (both private labels
and subcontracting) - 40M€/yearly
Negotiating pricing, commercial terms and supply agreements with
suppliers, to fulfill own and subcontracted production from national
and international pharmaceuticals customers. Demand forecast
Actively promote and enhance business development to reach new
customers in new markets
Collaborate with Managing Directors in the definition of business
growth strategies
Empower procurement team with the right set of skills and tools to
excel in their performance. Implement a performance evaluation
system, development plan and best practices
Company:
Sanofi
Duration: Jan 01, 2017 to Jan 01, 2019 . 2 years
Description:
Implementation of country commercial policy of Consumer
Healthcare, Vaccines and Ethical businesses for B2B & B2C
customers
Streamline work between Supply, Sales Force and Trade
Manage/evaluate promotions activities on supply planning and P&L
Iberia & Benelux Sap Fiori project implementation in PT
Purchasing, distribution and sales pricing maintenance for Ethical and
Non-Ethical businesses. Follow-up on trade policies and tenders
Developing and implementing new control & analysis tools using IBM
Cognos to effectively report main financial and operational KPIs of all
Sanofi businesses ?Ethical, Generics, OTC, Rare Diseases and
Vaccines) in the Iberia region.Training FC&A lead team
Engaged with Financial and Management parties in order to facilitate
business and useful insights to improve results.
Position: Supply Chain & Financial Controller
Duration: Jan 01, 2017 to Jan 01, 2019 . 2 years
Description:
Implementation of country commercial policy of Consumer
Healthcare, Vaccines and Ethical businesses for B2B & B2C
customers
Streamline work between Supply, Sales Force and Trade
Manage/evaluate promotions activities on supply planning and P&L
Iberia & Benelux Sap Fiori project implementation in PT
Purchasing, distribution and sales pricing maintenance for Ethical and
Non-Ethical businesses. Follow-up on trade policies and tenders
Developing and implementing new control & analysis tools using IBM
Cognos to effectively report main financial and operational KPIs of all
Sanofi businesses ?Ethical, Generics, OTC, Rare Diseases and
Vaccines) in the Iberia region.Training FC&A lead team
Engaged with Financial and Management parties in order to facilitate
business and useful insights to improve results.
Company:
Colgate-Palmolive
Duration: Oct 01, 2013 to Jan 01, 2016 . 2 years 3 months
Description:
Co-responsible for the company month end close tasks;Consolidation
& reporting of company p&l, balance sheet items, sales volume
panning, budgeting, related KPI’s and variances
Elaboration and presentation of new product development P&Ls and
ROI modeling of company projects, brands, promotions to Marketing
& Country Director
Accomplishments: 5% advertising costs deviations Vs Plan
?0.3M€/year);?2%Sales?1,4M€? through ROI modeling analysis; New
product & business development P&Ls worth roughly 5M€/year
Position: Customer Business Development Controller
Duration: Oct 01, 2013 to Jan 01, 2016 . 2 years 3 months
Description:
Co-responsible for the company month end close tasks;Consolidation
& reporting of company p&l, balance sheet items, sales volume
panning, budgeting, related KPI’s and variances
Elaboration and presentation of new product development P&Ls and
ROI modeling of company projects, brands, promotions to Marketing
& Country Director
Accomplishments: 5% advertising costs deviations Vs Plan
?0.3M€/year);?2%Sales?1,4M€? through ROI modeling analysis; New
product & business development P&Ls worth roughly 5M€/year
Company:
Wood Mackenzie
Duration: Sep 01, 2011 to Jul 01, 2012 . 10 months
Description:
European Retail and Wholesale liquid fuels market structure and
margin profitability analysis
Corporate strategy forward insights based on market research (sales.
cost structure, pricing); Tailored consulting research for clients
investment & divestment projects
Developed pricing and margin breakdown modelling which
contributed for a 3% website traffic & sales increase
Position: European Market Senior Analyst & Consultant
Duration: Sep 01, 2011 to Jul 01, 2012 . 10 months
Description:
European Retail and Wholesale liquid fuels market structure and
margin profitability analysis
Corporate strategy forward insights based on market research (sales.
cost structure, pricing); Tailored consulting research for clients
investment & divestment projects
Developed pricing and margin breakdown modelling which
contributed for a 3% website traffic & sales increase
Company:
Bp - British Petroleum
Duration: Sep 01, 2006 to Jun 01, 2011 . 4 years 9 months
Description:
Coordination of Business Plan, Budget, Forecasts, P&L, balance
sheet, month end close and periodical variances analysis vs actuals
Inventory accounting, pricing & cost structure control and Logistics
KPIs evaluation; Evaluate financial impact of hedging tools
Key accomplishments: SAP/Business Warehouse project
implementation and product & freight costs savings of 800K€/year
Position: Supply Business Controller
Duration: Sep 01, 2006 to Jun 01, 2011 . 4 years 9 months
Description:
Coordination of Business Plan, Budget, Forecasts, P&L, balance
sheet, month end close and periodical variances analysis vs actuals
Inventory accounting, pricing & cost structure control and Logistics
KPIs evaluation; Evaluate financial impact of hedging tools
Key accomplishments: SAP/Business Warehouse project
implementation and product & freight costs savings of 800K€/year
Position: Retail Fuels Pricing Analyst
Duration: Nov 01, 2004 to Aug 01, 2006 . 1 year 9 months
Description:
Coordinate, communicate and monitor all price changes in the Retail
Network with over 300 sites; Implemented Micro Pricing Strategy
project during market liberalization; Coordinated all pricing activities
between Operations, Sales Representatives and Dealer
Conduct fuels pricing pilots and determine client response to
local/national fuels promotions Higher accuracy, reliability and
cost/savings ?3hrs/price change&Revenue+2M€/year)
Education
University: AESE (IESE Associated School)
Degree: MBA
Graduation Year: 2019
Area: Business Administration
Start - End Year: 09/2017 - 07/2019
University:
Lisbon School of Economics and Management (Lisbon University)
Degree: Pre-Bologna bachelor
Graduation Year: 2004
Area: Management
Start - End Year: 09/1999 - 07/2004
Skills
Pricing;
Revenue gowth management;
Business Financial Management;
Procurement;
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